The idea for this project came about from a recent conversation with friends that experience mental health issues. These issues have been exacerbated by the current COVID pandemic. Mental health can have a negative impact for a person in many ways, one such impact can be financial. Additionally financial concerns and worries can trigger or cause mental health issues. These two topics seem to be intricately linked. One problem can impact on the other causing a cycle of growing financial problems and worsening mental health that can be hard to escape from.
How do I know if this idea is the right one?
A FRAMEWORK TO JUDGE THE VALIDITY OF AN IDEA
What people problem am I trying to solve?
How do I know this is a real problem?
How will I know if I've solved this problem?
Solace will bridge the gap between money problems and mental health concerns, with the aim of helping people to manage these issues when they arise.
Studies undertaken in Ireland have found that over 50% of people reported a decline in their mental health as a result of an economic downturn. In the UK almost 20% of people with mental health problems are in problem debt.
If the app was to be launched to the market quantitative and qualitative data can be tracked i.e the number of downloads of the app, scores and reviews given by users.
"At times I experience mental health issues such as anxiety and depression, I find that when I’m under pressure financially these feelings get worse. I need a way of having better control over my finances and a way of managing my mental health issues when they arise"
The user needs a way of having better control over their finances and a way to manage their mental health in order to prevent financial problems and worsening mental health issues.
The business needs a way of introducing an impactful and innovative app that will focus on the customer, in order to strengthen the banks relationships with their existing customers and also to promote the bank as a customer centric bank for new customer acquisition.
Based on The Double Diamond this Triple Diamond methodology follows six phases: Understand, Define, Sketch, Decide, Prototype and Validate. Within each phase of this methodology I will use methods taken from my playbook such as using user interviews in the understand phase and a value proposition canvas in the define phase etc.
In order to form empathy with users and to back up my initial assumptions and background research I conducted a survey followed by user interviews. I obtained 26 responses from the survey. The main insights gained from the survey were:
In order to gather further understanding of the problem space I conducted user interviews that would form the basis for my personas. I conducted interviews with two main groups:
Respondents spoke about depression, stress and anxiety due to job loss and feeling disconnected from family and friends and society in general due to the COVID pandemic. A common trend emerged from the interviews for coping mechanisms such as exercise, talking to a family member or friend, eating healthy foods, mindfulness and having daily structure.
It was important to view the product as a whole and ideate on what the intended and unintended consequences of my idea might be. The frameworks used were the 'value proposition canvas' and the 'iceberg canvas'. The value proposition canvas helped me to ensure that my product was positioned around what the customer values and needs. In order to take a holistic view, I took some time to study my value propositions and define issues both above (intended consequences) and below (unintended consequences) the 'iceberg'.
The iceberg canvas helped me to summarise these insights into different quadrants with a main theme. Looking at above and below the iceberg themes I determined the app could be (above the iceberg) - 'a financial capacity and mental health resource', (below the iceberg) - 'that would strengthen people's relationships with financial providers'.
Then by creating personas and user process flows I consolidated my research and focused in on specific user cases and journeys in more detail.
I then began the ideation phase of sketching out screen ideas for the different user flows needed in the app.
The 'crazy 8' method of rapid sketching was used to quickly brainstorm some ideas.
I examined the data collected from the user research and referenced my user personas when coming up with ideas, keeping the user needs always in mind.
I created digital wireframes and a clickable prototype using Figma and then began scheduling usability tests. I conducted the tests over zoom and recorded the sessions. When the usability tests were finished I reviewed the data that was collected and ranked the issues in order of severity using Jakob Nielsen’s error severity rating system. I documented the issue, error rating number and my recommendations for fixing the issue.
Some of the issues that were highlighted during the tests and then changed based on feedback from users can be viewed here. The visual identity for the product was also decided on at this stage, considering appropriate branding colour, logo and typography.
Blue is being used as the primary brand colour as it is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. These associations make it suitable for an app that promotes mental wellness.
A curved wave style is being used for the screen headers to promote an association with the sea as the sea has long been linked to inner peace.
Different ideas for symbolic relationships that could be used for the product logo were researched.
An eclipse has historically acted as a symbolic portal for exponential growth, a time of rapid change, internally and externally. The moon is associated with our subconscious desires and our emotional lives. It is most closely associated with our intuition and our ability to nurture both ourselves and others. A solar eclipse is a time to focus on internal change.
'Solace' was the name chosen for the product as it means "to give comfort or consolation in a time of distress or sadness."
The logo that was chosen is simple and clean, the circle represents the user and the eclipse promotes the idea of growth and internal change. These associations are suitable for a product that seeks to benefit the user - in this case improving the users financial capacity and mental health.